In the fall of 2015, music artist, businessman, and cannabis-enthusiast Snoop Dogg launched
Merry Jane,
a web site and platform to offer “resources on culture, news, video,
food and style dedicated to expressing a new cannabis mentality.” Part
business and part advocacy platform, Merry Jane’s latest offering is
“Highly Productive” a series of short videos profiling successful
business people who use cannabis. The series was created to help banish
the stereotype of the lazy stoner which is often linked to the negative
reputation of cannabis, according to publicist Katie Jang.
The first video, released today, showcases Lagunitas CEO Tony
Magee who brews American IPA style beer in Petaluma, CA. He talks about
his beer production, philosophy on life and cannabis use. Six more
videos are planned for the series and will be released about once a
month. Each will be about five minutes long.
Other videos on the site include Snoop chatting with friends, and
short clips suggesting food and cannabis pairings. Many more varieties
of video content are in the works according to the company.
Normalizing cannabis use and removing its negative stigma is a goal
of Snoop Dogg as a business owner and personal use advocate. While most
marijuana-related businesses are small local companies, mostly due to
differences between state laws and the continuing illegality of the
substance federally, Snoop Dog is one of
a handful of famous personalities to enter the market with their personal brand.
Click here to see the Highly Productive video
personal question!!! what are you planning to launch that will increase the figures in your bank account?