Thursday 31 March 2016

Snoop Dogg Launches Video Series 'To Dispel Lazy Stoner Stereotype'

In the fall of 2015, music artist, businessman, and cannabis-enthusiast Snoop Dogg launched Merry Jane, a web site and platform to offer “resources on culture, news, video, food and style dedicated to expressing a new cannabis mentality.”  Part business and part advocacy platform, Merry Jane’s latest offering is “Highly Productive” a series of short videos profiling successful business people who use cannabis. The series was created to help banish the stereotype of the lazy stoner which is often linked to the negative reputation of cannabis, according to publicist Katie Jang.

The first video, released today, showcases Lagunitas CEO Tony Magee who brews American IPA style beer in Petaluma, CA. He talks about his beer production, philosophy on life and cannabis use. Six more videos are planned for the series and will be released about once a month. Each will be about five minutes long.

Other videos on the site include Snoop chatting with friends, and short clips suggesting food and cannabis pairings. Many more varieties of video content are in the works according to the company.
Normalizing cannabis use and removing its negative stigma is a goal of Snoop Dogg as a business owner and personal use advocate. While most marijuana-related businesses are small local companies, mostly due to differences between state laws and the continuing illegality of the substance federally, Snoop Dog is one of a handful of famous personalities to enter the market with their personal brand.

Click here to see the Highly Productive video


Snoop Dogg’s new weed lifestyle site will hopefully help people “come out of the closet” as marijuana fans, he said Monday. (Photo by Steve Jennings/Getty Images for TechCrunch)  

personal question!!! what are you planning to launch that will increase the figures in your bank account?

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