- The Apple brand is now worth $145.3 billion by our count, up 17% over 2014. The brand ranks on top of Forbes’ list of the World’s Most Valuable Brands for a fifth straight time and is worth twice as much as any other brand on the planet. The company sold 74.8 million smartphones worldwide in the fourth quarter of 2014 with phone sales up 49%. It was the first quarter Apple sold more phones than Samsung since 2011 (Samsung regained its No. 1 position in the first quarter of 2015). Apple is making money hand over fist with an $18 billion profit in the fourth quarter, up 33% from the prior year.While Samsung spends nearly $4 billion on advertising to sway consumers, Apple spent only one-third as much at $1.2 billion last year. The company relies on its avid fan base more than Madison Avenue to promote its products.
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#1 Apple
Unveiling Sacred Secrets to Wealth ( i.e Inspiration, Love, Health, Money, Tech, Marketing, Life, Happiness, Goals and Success_facts)
Thursday 7 April 2016
The World's Most Valuable Brands: Apple as No.1
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