Most people think that writing a business plan has to be hard. I’m here to tell you that it doesn’t have to be. In fact, it’s possible to write your initial business plan in less than an hour.
After all, you’re always thinking about your business and the strategies you’re going to use to grow, so getting those ideas down on paper shouldn’t be hard—it can even be an enjoyable experience.
A business plan no longer needs to be a long document that takes weeks to write and research. It’s not something that you print, bind professionally, and then stick on a shelf.
Instead, modern business planning is a simple process that helps you discover your ideal business strategy.
For modern business planning, I encourage you to embrace a concept called lean planning—it has all the benefits of traditional business planning without the pain and hassle of creating a long business plan document.
With lean planning, you start with a pitch for your business. Your pitch is a one-page overview of your business—a one-page business plan. It’s your business strategy, all on one page, that you can update quickly and easily as you learn more about your business, your customers, and yourself.
You may be thinking, “Wait a minute. I’m not raising money from investors. Why do I need a pitch?” Well, I’ve found that a pitch is really the ideal format to document your business idea, share your idea with others, and quickly adjust it as you learn more about your how you’re going to build your business.
What to include in your business pitch
When you’re writing your pitch, channel Twitter and try and keep each section as short as possible:- Value proposition: One sentence that describes the value you provide to your customers.
- Market need: What problem does your business solve for your customers?
- Your solution: How do you solve your customer’s problem? What products and services are you offering?
- Competition: What products and services do your customers choose today instead of yours? How are you different?
- Target market: Who is your ideal customer?
- Sales and marketing: How do you market your products and services to your customers?
- Budget and sales goals: How much do you think you will sell and how much is it going to cost you to make your product or deliver your service? What other key expenses will you have when your business is up and running?
- Milestones: What have you achieved so far and what are your major goals for the next few months or years?
- Team: Why are you and your business partners the right people to make your company successful?
- Partners and resources: Do you need to work with other companies or organizations to make your company a success?
- Funding needs: This is optional; if you need to raise money for your business, how much do you need and what will you use it for?
ABOVE ALL, DO YOUR RESEARCH AND HOMEWORK BEFORE SITTING TO WRITE ANY BUSINESS PLAN!!!
Do you think you can use this format to plan your business faster and more efficiently? Share your thoughts in the comments below and feel free to ask questions, too. I’ll make sure to answer them as they come up!
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